Strategic branding for a new generation.

MidWest Materials, long recognized as one of America’s premier Steel Service Centers, is a family-owned and managed steel processor and distributor currently in its third generation of family leadership. To cap off a multi-year, multi-million dollar expansion, MidWest partnered with MHJ to bring new energy to a venerable brand. 

We responded with fresh brand strategies and messaging, a new web site, trade advertising campaigns and collateral, direct mail, trade show booth design and a complete customer appreciation program.