Since 1960, Executive Caterers has been Cleveland’s premier corporate, wedding and event caterer. As client expectations and competitive marketplace has evolved, however, this stalwart brand recognized the need to unify marketing materials, bring consistency and freshness to their brand vocabulary (both visual and verbal), and provide a new foundation for expanded sales development and marketing efforts.
MHJ responded with a strategic brand evolution and sales consulting effort, leading to a host of B2B and B2C communications including advertising, sales collateral and direct mail.